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With this project, I decided to bring it back to my hometown. There has never really been one, solid source for everything Portland. I felt it was best to narrow it all down to seven main categories and go from there. Through every stage of development, I kept in mind a memorable and attractive experience for all users.

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Consistency through various devices was key. Many people using the resource would be on the go, therefore their user journeys need to remain the same throughout.

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It was important that no matter what device was being used, beautiful imagery remained a main part of the experience. When concepting the grid, I made sure to always leave space for an accompanying image or two.

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Challenge

Reimagine the digital publication experience.

Solution

I aimed to create a tool for Portland natives to easily connect with each other and their city.

See more of the process here.

Photo credits here.

Categories

Web Design

Visual Design

Brand & Identity

Exploration

About

I create visual graphics across print and digital environments, brand identities, paintings and enjoy making things move every now and again. I'm currently working with the great folks at Toaster Ltd.

Let's Collaborate

durano.andrew@gmail.com | 971.222.5332


Copyright

All work 2009 - 2014 by Andrew Durano
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